choof.org

Choof.org is Chris Hoofnagle's personal site. You'll find postings from the Federal Register here, interesting Washington regulation tidbits, and my newest feature, the Daily Data Marketing Wake Up Call. Enjoy.

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October 03, 2005

Jon Stewart at Advertising Week

This article is both funny and telling. Funny because Jon Stewart was probably paid six figures to give a speech at advertising week, where he made fun of the magazine publishers:

An Advertising Week event designed to promote magazine publishing ran off the rails last night, when chosen moderator -- and magazine cover-boy favorite -- Jon Stewart ended up roundly mocking the editors on his panel and telling the assembled burghers of print that the medium now sits at “the children’s table.”

And telling because Ad Week basically states the nature of many public events, which are so controlled that interesting things rarely happen. Let's just say that this even, and Kanye West's talk, are rare.

Most marketing events, from press conferences to presidential “town halls,” are tightly controlled to prevent anything interesting from breaking out. So the Magazine Publishers of America deserves credit for taking an expensive risk (rumored price: $100,000) on hiring the big-draw Mr. Stewart and hoping for the best.

Posted by chris at October 3, 2005 11:26 AM

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