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November 11, 2005

Xmas Watch: It's Nov. 11th, and the Holiday Frenzy Has Begun!

It's official! It's Xmas shopping season, according to our friends at DMNews, a direct marketing trade publication:

NEW YORK -- Let the games begin. The holiday shopping season started in earnest this week for several multichannel merchants unveiling attention-grabbing strategies that in at least one case saw excited shoppers snatching nearly everything in sight.

But what's even better is that this year, shoppers have fulfilled the marketers' holiday dreams by working themselves into a frenzy:

Inside [clothing store H&M;], the mood was more intense than at Abercrombie & Fitch, with frenzied shoppers grabbing handfuls of clothing off racks without looking at the size. Several people were walking around with armloads of clothing ... which explains why within two hours of opening the store, most of the stock was gone except for a few T-shirts, scarves and jewelry.

Posted by chris at November 11, 2005 11:13 AM


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