choof.org

Choof.org is Chris Hoofnagle's personal site. You'll find postings from the Federal Register here, interesting Washington regulation tidbits, and my newest feature, the Daily Data Marketing Wake Up Call. Enjoy.

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November 15, 2005

Vogue Okay in China

This article says a lot about China and censorship.

Magazines are experiencing a renaissance in China, as more consumers with more disposable income turn to glossy monthlies for guidance on how to spend it -- and there's plenty of room for growth. In the U.S., magazines account for more than 10% of spending on advertising, while in China, home to the world's fastest-growing major advertising industry, they still account for just 2% to 3% of ad spending.

[...]

While Beijing controls all Chinese media, and the government has clamped down on foreign content on TV in recent months, the barriers for magazines, especially lifestyle titles, remain considerably lower.

New titles abound. In August, Advance Publications' Conde Nast teamed up with a government-affiliated partner to launch Vogue China...

Posted by chris at November 15, 2005 09:08 PM

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